We know choosing an agency is as much about personality, as it is experience. It’s not any different than a consumer choosing a brand. 

Think of New Avenue as the brand for a moment and you as the consumer. We’d love the opportunity to introduce ourselves through a Face Forward experience, but until we have the chance to meet, here’s a bit about us…

Our job is to guide your target consumer to choose your brand. We craft the consumer experience to create the desired result.

We learn the personality and voice of the brand and give it legs within your targeted community.

It’s not just about handing out samples or hosting an event, it’s about connecting consumers with your brand. 

Joe Keenan, Founder and President

In 2004, Joe Keenan founded New Avenue Marketing in West Hollywood, California.
Joe began his career at age eight when he bought a piece of gum for 3¢, revamped the outside package, talked up the delicious taste, and sold it to his brothers for 5¢.

Business was booming.

Fast forward…after more than ten years experience in the marketing industry working for firms such as Momentum Worldwide and GMR Marketing where Joe built and executed successful campaigns for a number of leading Fortune 500 companies including General Mills, TiVo, General Motors, Target, Mervyn’s, Guinness and others, it was time to veer in a different direction. 

New Avenue Marketing was created to better direct Joe’s energy to more efficiently serve his clients and his community. New Avenue is dedicated to helping consumers connect with brands. More recently, New Avenue has executed programs for long-time client, Nike, Inc., including the Nike Studio, the Spirit Sisters and the Rush Hour Collection & Show. Additionally, the on-going Hep Team for GSK continues to promote Hepatitis vaccinations among gay/bisexual men. 

Joe holds a Management degree from the University of Minnesota and plays an active role in several community organizations including the Human Rights Campaign, the LA Gay & Lesbian Chamber of Commerce and serves on the Outfest Board of Directors, the LA Gay & Lesbian Film Festival. Joe has been a featured presenter at several conferences and workshops throughout the country.