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New experiences.
New connections.
New markets.
New Avenue.

We are a full-service marketing and strategic communications agency that is changing the connection between brands and the gay/lesbian market.


THE TIME IS NOW.


THE GAY AND LESBIAN MARKET HAS IMPACT AND INFLUENCE.

MAINSTREAM MARKETING IS ONLY PART OF THE MIX.


 


the feature

New Avenue has a new G.B.F!

 

New Avenue Marketing and Macias Media Group and excited to continue the growth of our content marketing and public relations work that have most recently included CONCUSSION for Radius-The Weinstein Company and Netflix's ORANGE IS THE NEW BLACK with another stellar film called G.B.F.  (Gay Best Friend).  After premiering at the Tribecca Film Festival, closing night of Outfest and many other festivals, G.B.F. is will have a featured VOD release on DirecTv in late November and in a theatre near you in early 2014!

 

Click Here to see the hilarious trailer of what will most definitely be a cult classic of this generation!  

 

 

Email us to get more information about our marketing and PR services for your next project.

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New Avenue is Proud to Present at the 2013 OUT & EQUAL WORKPLACE SUMMIT!

Joe Keenan, President of New Avenue, was thrilled to be a featured presenter at the recent 2013 Out & Equal Workplace Summit in Minneapolis.   Along with colleagues Stephen Macias, President, Macias Media Group and Stephen Murray, SVP  Here Media, the session titled THINK LIKE YOUR CMO (The New Case for LGBT Marketing) was a great success.   The session featured the latest trends and stats, including a brief study by Here Media generated specifically for the workshop, presentation of GayStream Marketing (the latest trend in LGBT marketing) and an interacive workshop on the marketing process.   The standing room only crowd sparked an incredible conversation with the sharing of thoguhts and best practices.
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ONB HORIZ

New Avenue & MMG Give a VIP Sneak Peek of ORANGE IS THE NEW BLACK!

New Avenue and partner agency, Macias Media Group were thrilled to concept and execute a series of VIP sneak preview screenings of the latest original series from Netflix, Orange is the New Black.    The show is set in a women's prision and deals with a number of LGBT story lines.   Reaching this audience was a key part of the overall strategy.   The invitation-only influencer events were held in New York, Los Angeles and San Francisco prior to the launch of the show.   Each included a fabulous reception, screening of the pilot episode and insightful discussion afterwards.   Pannelists included author Piper Kerman and Entertainment Weekly reporter Clark Collis in New York, actress Lorraine Cox and Advocate Editor Matthew Breen in Los Angeles, and actresses Natasha Lyonne and Samira Wiley with show producer Sara Hess and Advocate Associate Editor Jace Peeples in San Francisco.  Guests were also invited to take a turn in the social media photo booth, giving them an "opening credits mugshot" look.
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8581 Santa Monica Boulevard, #407  West Hollywood, CA 90069  323.571.1125 | contact@newavenuemarketing.com  |